Google Play - Meditation Monday

Software: Illustrator, After Effects

Brief: Create an animated template for the series “Meditation Mondays”

Agency: Cashmere

Client: Google Play

Role: Designer, Motion Designer

Overview

After a recent brand refresh, the client wanted to update the look of their Meditation Monday series which features recommendations for well-being apps in the Google Play Store. The team wanted the design to serve as a template for all future Meditation Mondays.

Storyboards

I designed the middle section introducing the app and its features. The art director and I went through several iterations to ensure the colors and layout were aligned with the new Google Play Brand Guidelines.

Animation

The animation was purposefully simple match the calming subject matter and keep focus on the design. Simplicity also made the template easier to navigate for future editors