Agency: Gale

Client: Aetna Health

Software: After Effects

Brief: Use motion graphics to make a social video that explains the health plans offered by Aetna Health, targeting the 60+ age demographic.

Obstacles: Since this was being made for social media which meant it would be viewed from a small screen, I had to create a motion style that would read clearly to people with bad eyesight.

Solutions: Using a big font size and match cut edits, I was able to make swift and smooth transitions that read clearly to the viewer and managed to present all the information in time with the fast-paced voiceover. Small animations helped to clarify what the voiceover was saying in case it was too fast for some people to comprehend. The edit was also optimized for viewing without sound as well.